Perez notes that TRU Self-Leveling allowed the crews to work on the overlay after a mere six hours and polish the floor within 24 hours. "It would take 30 days for the floor to properly cure before it could be polished, which would have been a significant delay on the project." "Without the use of TRU Self-Leveling, we would have had to rip out the existing concrete floor and place a new one," said Perez.
In addition to achieving the desired aesthetic, the use of TRU Self-Leveling and Scofield Systems colorants also saved tremendous time on the project. This proved to be an excellent match and the owner was so pleased with the result that TRU Self-Leveling and Scofield Systems became specified on three new stores. "They knew they would not be able to achieve the vibrant color with the damage, so they decided to use TRU Self-Leveling as an overlay with Scofield colorant." "The contractor was faced with the challenge of an existing concrete floor that had been damaged due to wear and tear at an existing storefront," said Jose Ruiz, contractor sales manager at Rapid Set Cement. "The three products are ideal for achieving high-end architectural polished concrete floors that offer long-term durability and reduce maintenance costs." "For the High Five Yogurt stores, Custom Concrete Designs used Scofield Formula One MP Lithium Densifier, Formula One Dye Concentrate and Formula One Finish Cost," said Stephen Rissi, CDT and district manager at Scofield Company. "Because of our experience with TRU Self-Leveling, we knew that overlay would achieve high early strength and cure to a light off-white color, making it ideal for a vibrantly colored floor."įurther, Custom Concrete Designs had used TRU Self-Leveling with the colorants manufactured by L.M. Scofield Company and knew that the two products worked well together. "We then began to look for a solution that could meet the owner's needs."Ĭustom Concrete Designs had proven experience with CTS Cement Manufacturing Corporation's Rapid Set TRU Self-Leveling product since 2008. the concrete flooring contractor for the project. "We recognized that a traditional concrete floor base would not give High Five Yogurt the color palette they desired," said Carlos Perez, owner of Custom Concrete Designs FL in West Palm Beach, Fla. The new stores were often moved into existing retail centers that had traditional concrete floors. However, achieving the desired color scheme proved to be a major challenge and required creative solutions by the concrete flooring contractor.įor their approximately 1,100-square-foot retail stores, High Five Yogurt selected a color scheme of bright oranges and greens. Recognizing the importance of creating a strong brand, High Five Yogurt selected a vibrant color palette for their stores to emphasize a clean, fun, comfortable environment.
Certainly taste is the critical factor, but appearance also helps bring customers to the door. One very competitive market is dessert shops. A key component of any business is the development of a brand identity that separates your company from the competition in a unique and inviting way.
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