I find it helpful on hot days or post-celebrations involving alcohol.
I have been using it from time to time ever since. A few years ago, drinking a packet before and after, helped me emerge minimally scathed from a Las Vegas pool party in 100+ degree weather.
I personally use the Hydration Multiplier. But sugar and salt are two of the three active ingredients in the product and the reason why it enhances hydration. This is 22% of the Daily Value for sodium. Hydration Multiplier is high in sugar and sodium, with 11 g of sugar per serving and 500 mg of sodium. The glucose comes from pure cane sugar that is non-GMO. The potassium is in the form of potassium citrate. The ingredients include the CTT (glucose, sodium, potassium), water-soluble B-vitamins, and vitamin C. It comes in 7 different flavors, such as lemon-lime, guava, strawberry, and apple pie.Įach stick has 45 calories. It is a stick of powder that is added to 16 ounces of water. The Hydration Multiplier is Liquid IVs primary product. Each one is available in different flavors. But Liquid IV is a great option for helping you stay hydrated on a hot day or to rehydrate after a few too many cocktails. On a day-to-day basis, a rehydration product is likely not necessary. Liquid IV also emphasizes the need for reducing dehydration by replacing electrolytes, but you can easily prevent dehydration with just plain water.Īdditionally, most people who exercise for an hour or less do not need to replace electrolytes. There is no standard recommendation for an optimal hydration beverage for athletes. While athletes do need to replace sodium, water, and other electrolytes to prevent dehydration during physical activity, the amount that needs to be replaced is dependent on the sport, the time spent exercising, and intensity. While ORT has been extensively researched and used to help treat severe dehydration and malnutrition, there isn’t extensive research on the benefits of ORT for a healthy population. While it is a bit high in sodium and sugar for some people, the nutrient composition is what would be expected and required for proper ORT. The entire line of Liquid IV consists of quality products with research to support the claimed benefits. I was unable to find any research to support the exact claim that ORT boosts hydration by 2–3 times, but there is extensive research on its ability to alleviate dehydration quickly and safely. The claim is that their proprietary CTT in their product enhances the hydration potential of water by 2–3 times. Liquid IV applied this protocol to their product and rebranded it for a health-focused consumer and athlete. This type of therapy has helped many children in developing countries recover from illnesses such as cholera or dysentery. The goal is to boost hydration and replenish electrolytes without creating any imbalances. ( 2)Ĭlassic ORT beverages contain a combination of sodium chloride, glucose, and potassium to create a liquid that is of a very specific osmolarity, which allows the liquid to move into the body faster. Oral rehydration therapy (ORT), originally promoted by the World Health Organization as a way to help children with diarrhea and dehydration, has been extensively researched and used for over 40 years. The company is involved in many social causes and has donated over 500,000 servings of its products to fight dehydration in developing countries and the United States. Each packet contains the CTT with the addition of ingredients to enhance the product for the specific health benefit. Liquid IV comes in a variety of flavors and types: hydration, sleep, energy, and immunity. This is a delivery system of nutrients and water designed to enhance the absorption into the bloodstream by changing the osmolarity of water so it moves faster into the blood. The differentiator of Liquid IV compared to other hydration products or beverages is its Cellular Transport Technology or CTT. While Brandin Cohen does not have any formal medical training, a Medical Director is involved with Liquid IV – Dr. He began by studying the science of oral hydration therapy and set out to develop something better. Liquid IV was founded by CEO Brandin Cohen, who, as a former athlete himself, knew how unhealthy many hydration beverages could be. Liquid IV is a line of electrolyte powders designed to be added to water to enhance hydration and address specific health concerns, such as sleep and energy.
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